Last updated January 23, 2024


Chris & Aaron aims is to satisfy our customers by giving them  “a sense of pleasure”. This single founding principle informs and guides what we do, and extends to our staff and suppliers.We aim to provide an exceptional customer experience through all channels, whether this is in our showroom, on-line or by phone. Our team is trained to be knowledgeable, polite, professional, attentive, friendly and helpful. We aim to provide old-fashioned service backed up by modern systems and processes. On those occasions where something goes wrong, we aim to provide and promote a generous response in order to turn a dissatisfied customer into an advocate of Chris & Aaron. We undertake regular ‘mystery shopping exercises to monitor performance, and help us to continually improve the service we provide.

Chris & Aaron recognises its responsibilities to the environment, its customers, suppliers, employees, and to the wider community. It places a high priority on operating to high standards of integrity and ethics which extend far beyond legal compliance.We recognise that our activities impact on the environment and we therefore aim to minimise that impact by taking a responsible approach to energy, wastage and sourcing of our products. We only source and stock the highest quality products for our own label lines and proprietary brands.


Our Food Buying Pillars are:

  • Quality
  • Product provenance, authenticity and integrity
  • Sustainable products and agriculture
  • Animal Welfare