True quality begins in the quiet moments, where values become choices and choices become part of who we are.


Gabriele

I have never believed that beauty needs to make noise.

I have always found beauty in quiet places: along mountain trails, in the gentle glow of a candlelit dinner, and in the small gestures that often go unnoticed, yet leave a lasting impression.

Perhaps that is why the way I choose follows the same principle. I am not drawn to what impresses at first glance, but to what continues to hold meaning long after the excitement of the moment has faded.

I believe every choice has meaning, even the simplest ones. It is through the harmony between what we think, who we are, and the choices we make each day that our values take shape.

If these biscuits are able to tell a story, I hope they reflect the same quiet elegance, harmony, and authenticity that I continue to seek in the way I live.

With appreciation,
Gabriele Sironi

The Collection

I have always believed that quality begins long before a product is created. It begins with the questions we choose to ask, the values we decide to uphold, and the patience to look beyond appearances.

My search has never been for perfection. It has always been for authenticity.

The biscuits I select reflect that same belief. They are created by people who place craftsmanship before haste, substance before trends, and integrity before compromise.

Every recipe holds far more than flavour. It carries the story of a place, the character of the people who create it, and the conviction that true quality never needs to be displayed—it simply speaks for itself.


Something awesome is on the way

Gabriele Sironi - Chocolate Krumiri

The iconic Piedmont Krumiro meets the rich flavour of chocolate, creating a refined variation that honours the original recipe while adding a new dimension of taste. The same delicate crumb, artisanal craftsmanship and timeless elegance are enriched by a touch of cocoa for an even more indulgent experience.

Gabriele Sironi - Krumiri di Casale Monferrato

Born in Casale Monferrato at the end of the nineteenth century, Krumiri have become one of the most refined symbols of Piedmontese pastry tradition. Their iconic shape, inspired by the moustache of Italy’s first King, Vittorio Emanuele II, preserves a story of creativity, craftsmanship, and respect for a recipe that has remained unchanged through time.

Gabriele Sironi - Baci di Dama

Born in Piedmont during the second half of the nineteenth century, Baci di Dama are among the most elegant and recognisable Italian biscuits. Two delicate, crumbly pastry shells come together in a refined embrace of dark chocolate, creating a sweet creation that embodies poetry, balance, and timeless sophistication.

Gabriele Sironi - Paste di Meliga

Born in the valleys of Piedmont, Paste di Meliga represent one of the most authentic expressions of Italian pastry heritage, where rural tradition has been transformed into refined craftsmanship. Made with the distinctive “otto file” corn flour, they tell a story of simplicity, territory, and artisanal knowledge, turning humble ingredients into an elegant and treasured biscuit.

Gabriele Sironi - Torcetti

Born from the simplicity of a few carefully selected ingredients, Torcetti have become one of the most cherished symbols of Piedmontese pastry tradition. They tell a story of ancient gestures, delicate aromas, and slow craftsmanship, where butter meets the sweetness of sugar to create a unique texture: crisp, golden, and beautifully balanced.